Beautiful New York

A Celebration of the City

It Happened Today in New York City

On June 20, 1992, Amy Scherber opened Amy’s Bread on Ninth Avenue. The baker and entrepreneur set up shop in Hell’s Kitchen where foot traffic was slow and the wholesale business kept the company alive. As the neighborhood gentrified, the business thrived and now has outposts in Greenwich Village, Chelsea Market, Lincoln Center, and the New York Public Library.


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