Beautiful New York

A Celebration of the City

The Top 100 Greatest New Yorkers — #89

89 Diana VreelandDiana Vreeland (1903 – 1989)

New York is one of the world’s most fashion-obsessed cities, reputed to be “tolerant of your beliefs, judgmental of your shoes”. And the guiding spirit of New York City fashion sense was Diana Vreeland. An iconoclast who believed rules were meant to be broken, Vreeland’s career began with her “Why Don’t You…” column in Harper’s Bazaar, where she eventually became Fashion Editor, a position she would hold for the next quarter of a century. Enormously popular but underpaid there, she became editor of Vogue in 1963. But her greatest contribution, both to the fashion world and to the city of New York, was her service as special consultant to the Metropolitan Museum of Art Costume Collection, where she organized a dozen exhibitions until her death.

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