Beautiful New York

A Celebration of the City

New York Is… Signage

11-26 SignageIn the world’s advertising capital, signs are everywhere. In paint, in neon, in fancy digital imagery, stores and brands are announced and directions are given. Some signs take on a character of their own — the Pepsi-Cola sign on the Queens waterfront has become the signature of the borough. The Watchtower sign in Brooklyn Heights has long been considered the borough’s greatest eyesore. And of course, there are the thousands of street signs, subway signs, traffic signs, etc. Some are peculiar to New York, some you might see anywhere, and some add a certain NYC flavor to an otherwise generic message. Oy vey!


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